After rereading this post, you might say that Google and George Washington are linked together. Et, um.

Home Biz'preneur

First came Boston, then Cassandra, Dominic, Esmeralda, Fritz, Florida, Bourbon, Big Daddy, Buffy, Vince, Caffeine, Panda, and finally Penguin. These are all the names of updates to the Google algorithm which helps to determine its SERP (a.k.a. search engine results page) listings. Few if anybody outside of those of us in the SEO world knew or cared about these updates but perhaps more people should’ve because they’re all attempts by Google to improve how we access information in our ultra-connected 21st century world.

Google’s Vision For SERPs
When Google started back in the fall of 1998, cofounders Larry Page and Sergey Brin had a vision of sorts to “organize the world’s information and make it universally accessible and useful”, or so they say. Hyperbole aside, what was truly astounding was not there vision but rather there practice of making Google the first search engine that would use links to determine…

View original post 243 more words

Advertisements