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I came across an interesting article by marketing expert Tonya R. Taylor of who wrote about the importance of following up on all the contacts you have -whether they be loyal customers, nearly-customers or even disgruntled prospects- because following up with business contacts is the easiest way to generate additional sales without spending much, if any, money doing so.

Follow Up ‘Best Practices’
Although the best method of following up with someone is to send them a hand written letter, few of us have time to do that so the next best system is send an e-mail using an autoresponder.

What is an Autoresponder?
An autoresponder is a prewritten message or series of messages delivered via email. The autoresponder software tool sends messages based on a specific date, timeframe or an event like opting in to a newsletter list.

Why You Need an Autoresponder
An autoresponder is an effective e-mail follow up system that works for you 24 hours a day, 7 days a week. This is the best-kept secret guaranteed to give your online or offline business an unfair advantage over the competition.

Autoresponder Uses and Methods
Here are 11 ideas for you to use with your small business to automatically follow up with your business contacts. Use these ideas (or some of your own) with your contacts to build a follow up autoresponder series and watch your sales grow!

1 . Resell – Remind existing customers to reorder
2 . Upsell – Inform contacts about a complimenting product or service
3 . Presale – Answer frequently asked questions before a contact makes a purchase
4 . Action – AskĀ  contacts for the sale after they have downloaded free information
5 . Referral – Offer an existing customer a referral bonus to send an email to a friend
6 . Purchase – After making a purchase, offer customers tips or how to get started info
7 . Sale – Inform contacts about a product sale or new bundle of products or services
8 . Events – Notify contacts of an event’s location, starting time, what (if anything) to bring
9 . Survey – Ask your contacts for feedback on any products or services they tried
10. Testimonial – Ask your contact to provide a testimonial via an emailed template
11. Opt In – Send contacts a welcome message after they opt-in to your private customer list



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